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What we have learned shooting social media content for Australian brands — formats, production and what things actually cost. No listicles written for search engines.

A drag car launching off the line, shot side-on with the exhaust flaring

20 July 2026 · 3 min read

5 Video Formats That Work on TikTok & Reels

The five short-form video formats Sydney brands actually get results from on TikTok and Instagram Reels, and how to shoot all five in a single day.

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An Art Deco venue facade lit at dusk under a pink and violet sky

13 July 2026 · 3 min read

Why Drone Footage Lifts Your Social Content

What commercial drone footage actually adds to a brand's social media, when it is worth the licensing and cost, and when a ladder would do the job.

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A camera operator filming an interview on location at a motorsport event

6 July 2026 · 3 min read

What a Social Media Content Shoot Costs

An honest breakdown of what brands pay for social media content shoots in Australia, what drives the number up or down, and what a low quote usually hides.

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